Jiyoon KangE-mail: jkang59@sva.edu
Park Books Publisher
2025
Brand Identity
A branding project for Park Books Publisher, including logo, stationery, and promo materials.
Designed for an architecture-focused publisher,
I used three-dimensional graphic elements and a
document system inspired by architectural documentation.
Dropps
2025
Brand IdentityInspired by the brand name Dropps, I focused on the droplet as the central idea, developing a friendly and cohesive design system. The concept extends across packaging, emphasizing playfulness and approachability, while reflecting the brand’s eco-friendly values through material choices and presentation.
Tulipa Festival
2024Brand Identity
In curating the Tulip Festival, my goal was to convey the splendor and vibrancy of the flower festival through a visual language reminiscent of spring. I used fancy colors resembling the essence of spring to communicate the festival’s grandeur. Six distinct tulip varieties showcased at the festival serve as graphic elements on posters, tickets, wristbands, and guidebooks, all designed in alignment with the concept.
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